The Jewish Federation of El Paso & Las Cruces and the Jewish Community Foundation of El Paso established the annual Jewish Film Festival to present the best contemporary Jewish-themed films from around the world to the El Paso and Las Cruces community.

JFF exists to promote awareness and pride in the diversity of all Jewish people, strengthen community consciousness of Jewish identity, history, and culture, provide a forum for community gatherings that allows valuable dialogue, and create an international showcase for filmmakers who are Jewish or whose work explores Jewish themes.